Social Listening Flex Seal

 I select felx seal as my company beacuse i know theres alot of people talking about Flex Seal on the internet in the past.  And alot of people are saying that that the comercial brings a nostalgic feeling from thier past commercials.

I am intrestead in this porduct because they have created a fan base only from there commercials millions of people have seen Flex Seal advertisement. I know about the company and I love them but ive never bought any of there product.  But they bring alot of attention because there remarkable.  

Flex Seal would hook there audiance by shoulding off thier producted in crazy ways for exaple cutting a boat in half and repairing it with one strip of flex tape.  Their value proposition was getting people with their advertisments and having the word spread.  

I can relate to thin and im sure many of us can.  This is why make alot of sale because how they connect with the ironic comedy commercials.

This comment nail it on the target.  In every commercial it works underwater and theres a boat in it.  This is the ironic part of Phill.  They use Phill in the best way possiable his tone of voice and his "I sawed this boat in half" 

Theres no tricks here the way they show off there product is just by putting it to the test, while they do that it gives a "NO WAY" expresion its so unbelievable that it makes you want to buy the product just to see if it actully works how its advertised

Alot of the promotion is all made on YouTube Where they advertise all diferent "Flex" product. Flex tape, Flex Seal Liquid, Flex super glue, Flex Caulk, Flex paste, and more.  The big remarkable thing about Flex Seal is the actor Phill his iconic quotes "I sawed this boat in half".  Other then that they do target an older dad audiance which might be why there commercials are so cliche.  There has been a big problem in the past where the bad chemicals in their products can be harmful.  Although Flex Seal did a great job replying to customers but they did only respond with emoji's they did respond fast.  I would do different is show a little more appreciation to positive comments.

https://www.youtube.com/watch?v=HaaSzm8Xiqg

https://www.mathesonheating.com/plumbing/the-many-dangers-of-using-flex-seal-to-repair-your-plumbing/#:~:text=Having%20a%20product%20like%20Flex,and%20cooking%20with%20them%20too.